Programmable Vodka Bottles?

This is how Bukowski would have tweeted.

I fight the urge to declare that vodka is all marketing, but Medea has taken it to an extreme.  Their website barely mentions the spirit itself, but focuses almost entirely on their in-bottle programmable LED display with images, video, and a whole page devoted to programming instructions.  You can create cute messages that light up, or just use it as a drink-counter to keep track of how many shots you’ve downed with your borscht.